Tuesday, July 9, 2013

How to Use Facebook to promote your business?

Now A day’s most of people think that Face book was for kids; but it’s time to change our thinking. Facebook is taking over the internet. With over 800 million active users on Facebook. It is transforming the path people behave and interact online. Consider the fact: most of the people who use the Facebook would prefer to stay on the site that clicks to another website. Here are few things I want to tell you which you have to consider when you are setting up your Facebook profile. If you already have your private profile, create another one for your business. Because it is not good to mix business accounts with private one for all kinds of reasons. Once this is done, you are ready to go.

Using Facebook for your business establish a business account, use a fan page. As fan page plays very important role in your online promotion of business. Make sure your branding or business product is consistent with your other social media platforms, your blogs and your website.Consider your Facebook Page a hub for all things related to your business. Here, you can post details about what it is you do, as well as link to press releases and media mentions. You can upload videos and photos of your products. You can interact with customers. Integrate with the other websites, but do not use the same post or a constant stream of programmed Twitter posts on your Facebook wall. Set your privacy setting carefully and also be confirmed that you don’t make any private material public.

Use the timeline to promote your Business:

There are several reasons why Timeline is important for all Facebook users. Timeline is also significantly changes the layout of Facebook profiles, emphasizing imagery over text. The big evaluation that timeline represents is based on the idea that your lie is story through the time. Events are graphically displayed in a beautiful manner for everyone to read. You can use this new format to your advantage by creating new ways to promote your business via your business Facebook page.

Use this options to your advantage by showing various big projects and updates your company had recently done. Not only will doing so give more prominence to your business on the new layout but it might help to remind your current followers about the services you offer.So take the time to experiment with Timeline and see how you can use it to enhance your business!

Use the photos and Videos to promote your brand/service:

People like visual. Whether you’re posting photos of your not-yet-launched products or some crazy shots of your staff, you’re connecting customers to your brand. And remember: you’re not all business! Sometimes giving people a sneak peek into what’s behind the scenes can build that connection even faster.

Put your fan page URL in your email signature:

Add your Facebook URL to your email signature. so Candidates can learn more about you.  This will makes helpful to people find you.

Customize your fan page URL:

A vanity URL is a URL or domain name, created to point to something to which it is related and indicated in the name of the URL. In many cases this is done by a company to point to a specific product. In theory, vanity URLs is creatively linked to something making them easier to remember than a more random link.

Put your fan page URL on your business cards:

Add your Facebook URL to any marketing business cards to know about your fan page URL.

Put a link on your personal Facebook profile:

Put the link under the links sections so that your friends passively know about you page. You might have forgotten that people actually check that part of your profile!

Put a tag in your YouTube videos:

Put the link of your Facebook page in your video so that you get fans and automatically you will get the customers online.

QR codes for your page:

QR stands for ‘quick response’ and it’s a type of bar code with an encoded URL. If you have a phone with a camera and internet service you simply take a picture of the QR code and it then connects to the URL in question.


Where QR Codes could be used?

  • The back of your business card.
  • Your brochures and other marketing materials.
  • The sides of your trucks and trailers.
  • Product tags and packaging
  • Convention and event name tags
  • Restaurant menus
  • Event ticket stubs

Link a QR code to a mobile-friendly landing page that contains Facebook ‘Like’ button, a link to your Twitter page or email sign-up form to create a greater level of engagement among you’re in-store visitors. Just be sure you provide people a compelling reason to scan your QR code and connect with you online. Keep in mind that the majority of people who connect with brands on social networks or subscribe to email lists do so to get special deals.

Write a blog post about your new fan page:

Use the notes application in your business pages to add your newsletter subscription links, this will go into your home feed and will also be picked up by Google.

Tag other, well-trafficked fan pages in your updates:

Their fans might see your page and you may get some cross-traffic. In the same way if you attend an event with most of your fans, take photos, post them to your page, and then tag them in the pictures. This will post to their walls as well and will drive additional traffic to your page. It is the very popular way to make the connections. Website and bloggers appreciate you sending traffic their way and may do the same for you in future.

Integrate Facebook with other social media site:

Answer a question from Twitter on your blog and then post it on LinkedIn and Facebook with a tweet to tell people about it, and invite people to join you on Skype. Upload your contacts from your email to connect with them on Facebook. Join us on Facebook at http://www.facebook.com/wintechsolutionpune a nice and simple ask that will get results.

Invest in Facebook ads:

Facebook is free to sign-up and you are able to create effective promotion on the site without spending more time on it. Facebook does support ads and you may be thought to buy these. You can actually use your Facebook page to test your demographics and see what sort of content appeals to other customers. If you decide to buy Facebook ads,make sure to buy content similar to what is popular on your business page. Is getting that person to come to your fan page worth the cost? If the answer is yes, go ahead and make the ads. Otherwise you should focus your marketing elsewhere.

Put a fan page widget on your blog or website:

Make sure your links to websites, blogs and business pages are in your bio box.  Add a LinkedIn tab to your business page.  Add a like button to your blog and a badge to let people like your business page.
Use advanced search to find people, groups and fan pages related to your business by industry, location and
career.One of the best things on Facebook is its huge apps directory. For businesses working on Facebook, apps can provide means to increase traffic, sales and brand awareness.

Use the different Facebook applications to promote your business:


Some of more recently used are the following:
Aradium:
Aradium is an app that enables businesses to create a store on Facebook. This means businesses can now reach out, engage with and sell to customers from their Facebook page. As a business, you've worked hard and spent time developing your Facebook page. Now you can ensure you’re getting the most out of it.

WIX your Page:
Wix Pages is a free online tool open to anyone who wants to create an exceptional Facebook presence that will attract more users and fans! It brings the Wix quality to Facebook with the help of many templates designed especially for Facebook. There are few things you have to remember so that this app becomes not only free of charge; it also looks great on Facebook pages:

  • Attract new visitors and keep your fans interested with special offers (coupons, deals, etc.) and events.
  • Keep in mind that your main purpose is to turn visitors into clients. Use Call-to-Action buttons.
  • Integrate YouTube videos and other apps to keep your fans involved.
  • Keep it simple: use consistent branding and compatible colors.
  • Use noticeable and original navigation controls for a fun and user-friendly interface.
  • Add a personal touch by giving your fans look behinds the scenes of your business. For example: presenting .your staff.
  • Add as many communication channels to your page to promote your business outside of Facebook.
  • Don’t overload your landing page with content.  Use short descriptions and relevant images instead.
  • Use vivid colors and textures to impress new-comers.
  • Use similar fonts and design elements to make your page accessible for everyone.

Rate Point Reviews and Testimonials:
If you choose such a application for your business point of view then it will definitely will help you to explore
your business through Facebook. It collects reviews and testimonials from your already happy customers and
displays them on Facebook page and generates an overall rating for your products. It is a fabulous way to gain trust with the new clients, and old clients will appreciate the opportunity to express their view.

Wilde Fire App’s Promotions:
A wide variety of third-party apps offer promotion services that meet Face book’s rules. This application combines coupons, contests, giveaways and sweepstakes and creates interactive Facebook based campaigns with a large viral potential. It is very helpful for raising brand-awareness and also gets your customer-base more involved.

Slide Share for Facebook:
Slide Share application allows you to share your presentations and documents right on your Facebook page wall and your friend’s home pages. There is also a view counter which gives you an idea of how many people are viewing your presentations. If you use this application by uploading not only informative but useful or entertaining documents that people enjoy sharing.

RSS.Graffiti’s Wall Feed:
RSS Graffiti is meant to take the fuss out of keeping your Facebook friends and fans updated with the latest news from your other sites. This application is simple enough to set up quickly. It connects to your RSS feed and posts on your wall accordingly. You can even post your twitter updates to your Facebook wall and even make your twitter status become your Facebook status. In this way it will save your effort of double-posting. For businesses, posting the company blog on Facebook can be a great way to keep customers informed.

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